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i&D - retailTV

"i&D's creativity and energy bring ordinary mundane marketing materials to life!"
- Group Manager, Marketing, Panasonic System Solutions Company



dealing results in digital signage
Panasonic’s digital signage division challenged i&D with developing a unique sales package to communicate the benefits and technology of their interactive digital signage solutions. The result, an award-winning retailTV Design Kit - a multi-platform, pocket-size deck designed by i&D that increased sales through a flexible combination of print and interactive marketing materials.

The kit included interchangeable cards promoting the systems diversity, and an interactive ‘try before you buy’ demo allowing customers to virtually experience the power of digital signage remotely, the demo proved so successful it was repurposed for the web. Additionally, Design Kit cards were brought to life with a video animation of a virtual 3D retail store including a camera fly-through conveying the B2B applications of retailTV’s powerful network.



sales package
interactive demo
technical brochure
video animation

  eight interchangeable sales cards, which fit neatly into a pocket-size retailTV 'Design Kit', promoted the diversity & flexibility of the digital signage system  

  an interactive 'try before you buy' demo included within the Design Kit increased unit sales from remote buyers  







play your cards right >